PanIIT® USA Board approved its new logo on February 28th, 2015. In 2014, the Board defined the goals of PanIIT USA to be:
1. Promote and enhance a common “IIT” brand for the IIT’s and all Alumni (Branding) in USA.
2. Offer common Alumni Services to help alumni achieve their professional and personal (or lifestyle) goals in USA.
Once the goals were defined the Board took steps to define and protect the PanIIT brand. First it registered PanIIT and then it defined all situations in which the word PanIIT can be used, either directly or in an implied way. After that the Board commissioned designers to develop a new logo to celebrate its two goals. The current logo was first designed by Arjun Sen, President PanIIT USA and the final version was developed by Huzefa Shakir. Both Mr. Sen and Mr. Shakir have given full rights of ownership and usage of the logo to PanIIT Inc.
PanIIT USA President Arjun Sen described the logo as “the beginning of the next phase for PanIIT’s journey. After the Board clearly defined the two goals, the two flames in the logo were designed to keep all office bearers focused on the goals.” The new logo will be transitioned in, and PanIIT USA will continue to use both logos. The old logo will celebrate the first decade of PanIIT USA.